Enter INNOVATION IN SPONSORSHIP

This award recognises an individual, team or agency that can demonstrate a distinct new method or unique approach to a sponsorship activation, partnership or initiative. This may include a unique collaboration that demonstrates innovative thinking beyond traditional sponsorship agreements, the creation of new assets that can be used to create significant value for the brand and rights holder, a new insight which drives engagement or a new method of sponsorship activation.

Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria listed below.

  • Rationale: What was the rationale behind the innovation? Was there a specific problem that required it?
  • Innovation: Is the innovation an improvement on existing methods or technology and, if so, how much of an improvement? What are the unique aspects of this improvement?
  • Idea Development: How was the idea developed from concept through design and implementation?
  • Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.
  • Outcomes: How effective is the innovation, and what are its benefits?
  • Include any other facts or statements that you feel are relevant to support the entry.

Please Note: The cost of entry is €95.00 ex VAT for the first entry with each subsequent entry charged at €35.00 ex VAT. Payment will need to be made by Credit or Debit Card at the final stage of the submission process or your entry will not be accepted.


Entrant Details:

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I am aware that there is an entry fee and if payment is not completed my entry will not be processed.
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